Big data in marketing world is also on the rise. Consider these stats: 4.8 trillion online ad impressions in 2011 and the predicted online ad spending of $83.2 billion for 2012. With the growth of unstructured data reach the 80 percent mark – also with the fact that there are 2.5 exabytes of data created on daily basis – those figures will only mean that big data is, indeed, big opportunities for businesses that are able to make the most of them.

IBM released an infographic about big data, visualizing how marketers can make the most of big data trends using data warehousing solutions from IBM’s subsidiary Netezza. To learn more about how to secure marketing opportunities in big data, check this out (click on the infographic for the original size):

Via B2C – infographic created by IBM 

Related Cloud Infographics

Big Data Trends: Ready to Explode!

Business owners - here's a question for you: Are businesses ready for 650 percent more data in 5 years? The exponential growth of data has lead to a new trend ...

READ MORE

Big Data Top Players

As the amount of data today is growing steadily - now measured in zettabytes... 1.8 zettabytes of information in 2011, to be exact - analyzing such amount of data ...

READ MORE

How Data Found a Home in the Cloud

The cloud is now in big businesses' agenda, either to integrate the cloud into their legacy systems or to offer cloud services and solutions to customers. To some, the ...

READ MORE

Where is the World’s Data being Stored?

Welcome to the era of big data! Have you ever wondered where the world's data is being stored all this time? The answer is data storage centers - in the ...

READ MORE

How a Data Breach Happens

Putting your data in the cloud doesn't make your data any safer. True, the cloud can offer you storage, backup and recovery of your sensitive data. However, cloud ...

READ MORE

Big Data Trends: Ready to Explode!

Big Data Top Players

How Data Found a Home in the Cloud

Where is the World’s Data being Stored?

How a Data Breach Happens