Big Data Management for Marketing Effectiveness

Big data in marketing world is also on the rise. Consider these stats: 4.8 trillion online ad impressions in 2011 and the predicted online ad spending of $83.2 billion for 2012. With the growth of unstructured data reach the 80 percent mark – also with the fact that there are 2.5 exabytes of data created on daily basis – those figures will only mean that big data is, indeed, big opportunities for businesses that are able to make the most of them.

IBM released an infographic about big data, visualizing how marketers can make the most of big data trends using data warehousing solutions from IBM’s subsidiary Netezza. To learn more about how to secure marketing opportunities in big data, check this out (click on the infographic for the original size):

big data infographic

Via B2C – infographic created by IBM 

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